Research Article
Research on the Optimization Method of Visual Effect of Outdoor Interactive Advertising Assisted by New Media Technology and Big Data Analysis
Table 1
Correspondence of assessment indicators and formulas.
| Index number | Evaluation stage | Evaluation formula | Evaluation index |
| 1 | Contact advertising | Notice | Ad impressions | 2 | Receive the info | Interest | Clicks and click-through rate | 3 | Change attitude | Desire | Conversions and conversion rate | 4 | Take actions | Action | Conversions and conversion rate |
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