Research Article
[Retracted] Analysis on the Water Supply Chain Model under Revenue-Sharing Contract considering Marketing Effort, Water Purity
Table 1
Parameters and their meanings.
| Parameter | Meaning |
| | Total market potential and | | Actual demand of the market | | Price elasticity of demand and | | The retailer’s green marketing effort to promote the green product | | The impact of the marketing effort on demand | | Marketing cost coefficient | | The total cost of the green marketing effort | | The manufacturer’s cost of purifying water | | The wholesale price of products | | The retail price of green products | | Water purity and | | The sensitivity of consumer to water purity improvement | | The cost rate of research and development (R&D) | | The R&D investment of manufacture | | Revenue-sharing ratio |
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