Research Article

[Retracted] Analysis on the Water Supply Chain Model under Revenue-Sharing Contract considering Marketing Effort, Water Purity

Table 1

Parameters and their meanings.

ParameterMeaning

Total market potential and
Actual demand of the market
Price elasticity of demand and
The retailer’s green marketing effort to promote the green product
The impact of the marketing effort on demand
Marketing cost coefficient
The total cost of the green marketing effort
The manufacturer’s cost of purifying water
The wholesale price of products
The retail price of green products
Water purity and
The sensitivity of consumer to water purity improvement
The cost rate of research and development (R&D)
The R&D investment of manufacture
Revenue-sharing ratio