Mathematical Problems in Engineering

Research Article

Offensive, Defensive, and Generic Advertising Strategies in a Dynamic Oligopolistic Market

Research related to offensive, defensive, and generic advertising strategies in differential game models.


Reference	Basic model	Control variables			Number of players		Time horizon		Game type		Dynamic of state variables
		Offensive	Defensive	Generic	Duopoly	Oligopoly	Infinite	Finite	Asymmetric	Symmetric

[10]	L	✓	✓	×	✓		✓		✓

[11]	L	✓	✓	×	✓		✓		✓

[7]	L	✓	✓	✓	✓			✓		✓
[12]	L	✓	✓	×	✓			✓		✓

[13]	N–A	✓	✓	×	✓			✓	✓

Proposed model	L	✓	✓	✓		✓		✓	✓		Described in the model formulation section

Lanchester; Nerlove-Arrow.