Pricing Strategies of Multichannel Apparel Supply Chain Based on Showrooming and Information Sharing
Table 1
Key notations.
Notation
Definition
represent retailer channel, manufacturer channel, physical store channel of the retailer, WeChat channel of the retailer, and online direct channel of manufacturer, respectively
represents the channel member, and represent retailer, manufacturer, and supply chain, respectively
Market uncertainty demand
Market demand forecast error of member
The variance of channel member
The cross-price elasticity coefficient
The sales price of the channel
Showrooming coefficient of customers
The proportion of the manufacturerʼs online direct channel to the total online channels
The service level of the retailerʼs physical store
