Research Article

[Retracted] Research on the B2C Online Marketing Effect Based on the LS-SVM Algorithm and Multimodel Fusion

Table 2

Reliability test table.

Subscale itemNumberCoefficient

External stimuli that trigger demand50.7340.886
Influencing factors of information collection by online consumers40.786
The factors that influence the choice of purchase program comparison90.718
Factors influencing purchasing decisions50.893
Influencing factors of postpurchase evaluation30.903