Critical Success Factors for Competitive Advantage in Iranian Pharmaceutical Companies: A Comprehensive MCDM Approach

Table 1

CSFs of competitive advantage.

Critical success factors	References
Formal strategy planning	[43]
New technology	[1, 43]
Manufacturing strategy	[1, 43]
Modularization of production	[43]
Manufacturing involvement	[43]
Supplier involvement	[43]
Product specification	[43]
Product capability	[1, 43]
On-time new product launch	[1, 43]
Product innovation	[43]
Customer support	[43]
Infrastructural organization	[43]
Cost	[2, 30, 47, 54, 81, 83]
Quality	[2, 30, 47, 54, 81, 83]
Delivery	[2, 30, 47, 54, 81, 83]
Flexibility	[2, 30, 47, 54, 81, 83]
Customer satisfaction	[2, 30, 47, 54, 81, 83]