Critical Success Factors for Competitive Advantage in Iranian Pharmaceutical Companies: A Comprehensive MCDM Approach

Table 5

Result of the Delphi method.

Formal strategy planning	Accept
New technology	Reject
Manufacturing strategy	Accept
Modularization of production	Reject
Manufacturing involvement	Accept
Supplier involvement	Accept
Product specification	Reject
Product capability	Reject
On-time new product launch	Reject
Product innovation	Accept
Customer support	Accept
Infrastructural organization	Accept
Cost	Accept
Quality	Accept
Delivery	Accept
Flexibility	Accept
Customer satisfaction	Accept