Sales Associations between Brand Stores Based on Spatial Interaction Effects

Table 1

Variable definitions.

Variable	Description	Calculation
Sales	Store sales on one day	The sum of shopper spending for a day.
Morning	Morning shopper flow	The sum of shopper flow from opening time to 11 am.
Lunch	Lunch shopper flow	The sum of shopper flow from 11 am to 2 pm.
Afternoon	Afternoon shopper flow	The sum of shopper flow from 2 pm to 5 pm.
Dinner	Dinner shopper flow	The sum of shopper flow from 5 pm to 7 pm.
Evening	Evening shopper flow	The sum of shopper flow from 7 pm to the end of a day.
StayTime	The average length of shopper stay time	Sum of shopper stay length in a store/the number of shoppers for a store on a day.
Consump	The average consumption	Sum of shopper consumption in a store/number of shoppers for a store on a day.
PriceVol	The difference in price volatility	The average consumption of shoppers in a store-the average consumption of shoppers in other stores within same type.