Sales Associations between Brand Stores Based on Spatial Interaction Effects

Table 5

SDM of fashion/catering/other stores.

	SDM		SDM_ fashion		SDM_ catering		SDM_ other
	Main	WX	Main	WX	Main	WX	Main	WX
Morning	0.0953	−0.2464	0.0625	−0.6555	−0.0653	0.4981	0.0302	−0.3580
	(0.0217)	(0.0571)	(0.0243)	(0.2130)	(0.0539)	(0.4289)	(0.0405)	(0.4777)
Lunch	−0.0435	0.0908	−0.0546	0.2867	−0.0217	0.1393	−0.0248	0.1603
	(0.0070)	(0.0184)	(0.0078)	(0.0695)	(0.0173)	(0.1390)	(0.0130)	(0.1543)
Afternoon	0.0025	0.0146	0.0156	−0.0386	0.0689	−0.5046	0.0035	0.0101
	(0.0031)	(0.0082)	(0.0035)	(0.0311)	(0.0079)	(0.0643)	(0.0058)	(0.0686)
Dinner	−0.0018	−0.0061	−0.0034	0.0890	−0.0370	0.2383	−0.0031	0.0405
	(0.0072)	(0.0188)	(0.0080)	(0.0697)	(0.0179)	(0.1444)	(0.0133)	(0.1569)
Evening	0.0650	−0.1296	0.0717	−0.3514	−0.0715	0.6355	0.0397	−0.1893
	(0.0100)	(0.0263)	(0.0109)	(0.0979)	(0.0247)	(0.1977)	(0.0182)	(0.2203)
lnConsump	1.2008	1.5050	1.1855	5.3953	1.2280	−5.7051	1.1954	1.0236
	(0.0027)	(0.2152)	(0.0036)	(0.8557)	(0.0056)	(0.6341)	(0.0056)	(1.4177)
Staytime	0.0338	−0.0225	0.0412	−0.1215	0.0167	−0.0021	0.0274	−0.1048
	(0.0040)	(0.0111)	(0.0044)	(0.0420)	(0.0097)	(0.0802)	(0.0074)	(0.0933)
PriceVol	−0.0002	0.0052	−0.0002	−0.0051	−0.0002	0.0027	−0.0002	−0.0050
	(0.0000)	(0.0005)	(0.0000)	(0.0011)	(0.0000)	(0.0012)	(0.0000)	(0.0014)
ρ	−1.6453		−2.8208		4.0075		0.1753
	(0.1596)		(0.6164)		(0.4367)		(1.0903)
σ2_e	0.5714		0.5410		0.6038		0.5619
	(0.0063)		(0.0084)		(0.0130)		(0.0133)
R2	0.9502		0.9554		0.9377		0.9537
Log-likelihood	−18470		−9222.5326		−5062.2171		−4054.8054

Note: standard error in brackets, and