Hierarchizing the Product Characteristics of Industrial Plain Sewing Machine for Making Best Purchase Decision

Table 10

Kano’s evaluation table (sourced by Matzler and Hinterhuber [88]).

Functional	Dysfunctional
	Like	Must-be	Neutral	Live-with	Dislike
Like	Q	A	A	A	O
Must-be	R	I	I	I	M
Neutral	R	I	I	I	M
Live-with	R	I	I	I	M
Dislike	R	R	R	R	Q