Channel Competition and Coordination of E-Commerce Platforms under Low-Carbon Environment: A Cooperative Game Approach
Table 1
Two e-commerce modes and their offline prototypes.
Marketplace mode
Reselling mode
Business methods
Build a trading place for buyers and sellers, gather and sell customer flow, and obtain gross profit through transaction commissions from retailers and distributors.
Select and purchase branded products, sell them in their own channels, and obtain gross profit through the price difference between buying and selling.
Operational focus
Customer flow is the most important thing
Provide a wide variety of genuine products and better warehousing distribution services
