Research on Influencing Factors of Consumption and Purchase Intention of Camellia Oil in Coastal Areas Based on Logistics Model

Table 1

Reliability, validity, and exploratory factor analysis.

Potential variable	Potential variable	Standard load	Cronbach’s alpha
Behavioral attitude (AB)	Camellia oil has high nutritional and healthcare value ()	0.577	0.656
	Camellia oil tastes good ()	0.378
	Camellia oil is clean and sanitary ()	0.468
	Camellia oil has high cost performance ()	0.635
Subjective norm (SN)	Camellia oil has high quality and relatively reasonable price ()	0.543	0.658
	National authority certification will affect my purchase ()	0.685
	Experts’ opinions will influence my purchase ()	0.785
	The information spread by the media will affect my purchase ()	0.541
	My family’s opinions will influence my purchase ()	0.076
	My friends’ opinions will influence my purchase ()	0.258
	Income level restricts my purchase ()	0.269
	Have purchasing autonomy ()	0.295
Perceptual behavior control (PBC)	Can identify the quality of camellia oil ()	0.502	0.578
	Convenient to buy camellia oil ()	0.438
	The certification mark cannot be recognized ()	0.513
Buying inclination (BI)	Willing to buy camellia oil ()	0.815	0.837
	Meet my needs ()	0.875
	When purchasing edible oil, camellia oil will be selected ()	0.422