Research on Influencing Factors of Consumption and Purchase Intention of Camellia Oil in Coastal Areas Based on Logistics Model

Table 2

Variable names, values, meanings, and symbols.

Variable classification	Variable name	Value and meaning	Representative symbol
Personal characteristic	Gender	1 = male; 0 = female	N1
	Age	Numerical variable	N2
	Marital status	1 = yes; 0 = no	N3
	Academic degree	1 = primary school and below; 2 = junior high school; 3 = high school	N4
	Personal monthly income	3 = (2000, 3000); 4 = (3000, 4000); 5 = 5000 yuan and above	N5
Family characteristics	Number of households	Numerical variable	N6
Regionalism	Are they from coastal areas?	1 = yes; 0 = no	N7
Attention level to health	Degree of concern	1 = no attention; 2 = occasional attention; 3 = more attention; 4 = very concerned	N8