Research Article
Optimal Online Service Strategy and Price Decision in Omnichannel Retail
| : original total market demand | b: cross-price elasticity coefficient | : consumers’ preference for the offline channel | : wholesale price | s: online service level | : webrooming effect coefficient | : cost of online service | F: fixed online channel cost | : online channel price | : offline channel price | : online channel demand, i {DN, DB, DA, RN, RB, and RA} | : offline channel demand | : profit of the supplier | : profit of the online retailer | : profit of the offline retailer |
|
|