Integrating the MCDM Method to Explore the Business Model Innovation in Taiwan: A Case Study in Affiliated Restaurants

Table 3

List of simplified total influence-relation matrices of the indicators.

The simplified total influence-relation matrices of the indicators	Physical resources	Financial resources	Brand/business reputation resources	Technical resources	Relationship resources	Marketing resources	Human resources	Organizational resources
Physical resources	0.0000	0.0000	0.8754	0.0000	0.0000	0.7765	0.0000	0.7897
Financial resources	0.8017	0.0000	0.8976	0.0000	0.0000	0.8189	0.7824	0.8469
Brand/business reputation resources	0.0000	0.7946	0.7921	0.0000	0.0000	0.8356	0.7847	0.8442
Technical resources	0.0000	0.0000	0.8589	0.0000	0.0000	0.0000	0.0000	0.7926
Relationship resources	0.0000	0.0000	0.8254	0.0000	0.0000	0.0000	0.0000	0.0000
Marketing resources	0.7915	0.7935	0.9414	0.7756	0.0000	0.0000	0.0000	0.8379
Human resources	0.0000	0.7806	0.9345	0.7915	0.0000	0.8195	0.0000	0.8447
Organizational resources	0.7892	0.7970	0.9467	0.7771	0.0000	0.8334	0.8067	0.0000