Price Dispersion, Bargaining Power, and Consumers’ Online Shopping Experience in e-Commerce: Evidence from Online Transactions

Table 1

Descriptive statistics.

Variable	Description	Mean	SD	Min	Max
Bargain	Adjust fee for purchases	1.177	19.00	0	1650
Price dispersion	Percentage price difference	22.37	5.705	0	35.03
Consumer experience	Consumer experience	7.006	0.834	4.078	8.355
Seller platform	1 = Tmall, 0 = Taobao	0.452	0.498	0	1
Seller registration time	Seller registration time	6.688	0.738	4.710	8.351
Device	1 = iOS, 0 = Android	0.419	0.493	0	1
Taoke	Social advertising	0.822	0.382	0	1
p4p	Paid search advertising	0.904	0.294	0	1
Age	Consumer age	29.61	7.874	16	84
Gender	1 = female, 2 = male	0.385	0.487	0	1

Note. The total number of transactions N = 129605.