Research Article
Price Dispersion, Bargaining Power, and Consumers’ Online Shopping Experience in e-Commerce: Evidence from Online Transactions
Table 2
Main effects regression results and consumer experience moderated effects regression results.
| | Variable | Bargain | | (1) | (2) |
| | Price dispersion | 2.228 | −3.418 | | (0.193) | (1.772) |
| | Consumer experience | 0.416 | −2.059 | | (0.067) | (0.775) |
| | Device | 0.452 | 0.457 | | (0.113) | (0.113) |
| | Age | 0.032 | 0.034 | | (0.007) | (0.007) |
| | Seller registration time | 0.516 | 0.513 | | (0.081) | (0.081) |
| | Seller platform | −1.452 | −1.447 | | (0.125) | (0.125) |
| | Taoke | −1.412 | −1.409 | | (0.161) | (0.161) |
| | p4p | −1.761 | −1.771 | | (0.209) | (0.209) |
| | Gender | −0.446 | −0.451 | | (0.115) | (0.115) |
| | Price dispersion × consumer experience | | 0.787 | | | (0.245) |
| | _cons | −9.661 | 8.099 | | (0.995) | (5.629) |
| | N | 124798.000 | 124798.000 | | R2 | 0.006 | 0.006 |
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Standard errors in parentheses, , , and |
