Price Dispersion, Bargaining Power, and Consumers’ Online Shopping Experience in e-Commerce: Evidence from Online Transactions

Table 5

Effect of different price dispersion measurements on bargaining.

	Bargain
	(1)	(2)	(3)	(4)	(5)	(6)	(7)	(8)
Device	0.501	0.509	0.501	0.509	0.494	0.502	0.472	0.475
	−0.11	−0.11	−0.11	−0.11	−0.11	−0.11	−0.11	−0.11
Age	0.025	0.026	0.025	0.026	0.027	0.029	0.030	0.031
	−0.007	−0.007	−0.007	−0.007	−0.007	−0.007	−0.007	−0.007
Seller registration time	0.584	0.587	0.583	0.586	0.546	0.552	0.488	0.487
	−0.08	−0.08	−0.08	−0.08	−0.08	−0.08	−0.079	−0.079
Seller platform	−1.427	−1.436	−1.426	−1.434	−1.390	−1.398	−1.418	−1.427
	−0.121	−0.121	−0.121	−0.121	−0.122	−0.122	−0.122	−0.122
Taoke	−1.340	−1.322	−1.341	−1.323	−1.364	−1.349	−1.254	−1.237
	−0.157	−0.157	−0.157	−0.157	−0.157	−0.158	−0.157	−0.157
p4p	−1.711	−1.699	−1.712	−1.699	−1.725	−1.713	−1.720	−1.707
	−0.201	−0.201	−0.201	−0.201	−0.201	−0.201	−0.202	−0.202
Gender	−0.161	−0.149	−0.164	−0.151	−0.277	−0.261	−0.443	−0.443
	−0.117	−0.117	−0.117	−0.117	−0.115	−0.115	−0.113	−0.113
Consumer experience	0.411	−0.654	0.410	−0.662	0.390	−0.969	0.385	−0.503
	−0.065	−0.267	−0.065	−0.269	−0.065	−0.322	−0.065	−0.276
Price variance	0.285	−0.400
	−0.022	−0.168
Price variance consumer experience		0.098
		−0.024
Price standard deviation			0.572	−0.806
			−0.043	−0.338
Price standard deviation consumer experience				0.197
				−0.048
Price range					0.412	−0.733
					−0.035	−0.268
Price range consumer experience						0.164
						−0.038
Price coefficient of variation							2.006	−3.069
							−0.187	−1.547
Price coefficient of variation consumer experience								0.720
								−0.218
_cons	−6.205	1.187	−6.208	1.237	−6.155	3.223	−4.890	1.326
	−0.77	−1.958	−0.771	−1.968	−0.787	−2.312	−0.752	−2.025
N	127389	127389	127389	127389	127389	127389	127389	127389
R^2	0.007	0.007	0.007	0.007	0.006	0.007	0.006	0.006

Standard errors in parentheses, , , and