Research Article

GFD: A Weighted Heterogeneous Graph Embedding Based Approach for Fraud Detection in Mobile Advertising

Table 3

Classification results for all embedding models in AUC (mean ± std).

DateDeepWalkNode2vecMetapath2vecWMP2vec

1st June0.788 ± 0.0270.801 ± 0.0380.837 ± 0.0380.877 ± 0.030
2nd June0.828 ± 0.0320.848 ± 0.0250.864 ± 0.0280.893 ± 0.027
3rd June0.935 ± 0.0230.950 ± 0.0240.912 ± 0.0280.921 ± 0.024
4th June0.824 ± 0.0320.824 ± 0.0400.849 ± 0.0450.879 ± 0.045
5th June0.799 ± 0.0600.835 ± 0.0550.853 ± 0.0520.849 ± 0.038
6th June0.757 ± 0.0760.891 ± 0.0420.844 ± 0.0460.856 ± 0.041
7th June0.804 ± 0.0310.820 ± 0.0270.844 ± 0.0380.825 ± 0.049