Research Article
[Retracted] Statistical Modeling and Simulation of Online Shopping Customer Loyalty Based on Machine Learning and Big Data Analysis
Table 1
Test results of internal consistency.
| Research variables | Reliability factor | Number of items |
| Commodity characteristics | 0.788 | 4 | Shopping | 0.813 | 6 | Service quality | 0.853 | 6 | Customer satisfaction | 0.831 | 3 | Relationship trust | 0.834 | 6 | Loyal attitude | 0.753 | 5 | Behavioral loyalty | 0.796 | 4 |
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