Research Article

[Retracted] Statistical Modeling and Simulation of Online Shopping Customer Loyalty Based on Machine Learning and Big Data Analysis

Table 1

Test results of internal consistency.

Research variablesReliability factorNumber of items

Commodity characteristics0.7884
Shopping0.8136
Service quality0.8536
Customer satisfaction0.8313
Relationship trust0.8346
Loyal attitude0.7535
Behavioral loyalty0.7964