Sports App User Behavior Analysis: Participation Motivation, Satisfaction, and Loyalty

Table 7

Differences in satisfaction in demographic characteristics.

Content		Satisfaction
		Browsing satisfaction		Service satisfaction
		M	SD	M	SD
Gender	Male	3.87	0.819	3.92	0.795
	Female	3.85	0.683	3.87	0.716
	t-value ()	0.799 (0.048)		0.588 (0.227)
Age	Under the age of 18	4.00	0.726	4.07^b	0.547
	18 to 23 years old	3.79	0.771	3.80^a	0.779
	24 to 30 years old	4.03	0.626	4.07^b	0.687
	31 to 50 years old	3.95	0.749	4.02^b	0.705
	Age more than 50 years	4.03	0.481	4.28^b	0.372
	F-value ()	1.760 (0.136)		3.286 (0.011)
Education background	Senior high school and below	3.95	0.716	4.02	0.747
	Undergraduate course	3.85	0.745	3.86	0.767
	Master’s degree	4.09	0.613	4.12	0.565
	Doctor	3.57	0.930	3.78	0.600
	F-value ()	1.736 (0.159)		1.408 (0.240)
Professional	Students	3.81	0.747	3.83	0.735
	Freelance	4.07	0.866	4.10	0.999
	Enterprise staff	3.88	0.744	3.94	0.876
	Civil servants	4.02	0.767	4.09	0.696
	Others	3.96	0.546	4.02	0.514
	F-value ()	1.285 (0.275)		1.727 (0.143)

Duncan: a < b.