[Retracted] Computational Technologies for Pakistani Consumers’ Understanding of the Country-of-Origin Label for Fruit and Vegetable Products in Social Networks

Table 3

Analysis of reasons for consumers searching CoO labels.

Reasons for searching CoO labels	First reason	Second reason	Sum	%
Prefer Pakistani products	120	57	177	41.94
To avoid products from country A	66	5	71	16.82
Prefer products from a certain country	72	41	113	26.78
Do not trust other countries	18	18	36	8.53
Curiosity	26	11	37	8.77
To fulfill diet standards	29	19	48	11.37
Freshness/taste	14	3	17	4.03
Quality	34	14	48	11.37
Others	10	2	12	2.84
Do not want imported products	25	12	37	8.77
No answer	8	240	—	—
Sum	422	422	—	—

Source: collation of this survey data.