[Retracted] Research on Value Co-Creation New Business Model of Import Cross-Border E-Commerce Platform Ecosystem

Table 3

Example of a category formed by axial coding.

Main categories	Initial category	Original representative statement in the interview text
Connection and interaction of value co-creators	Cross-border e-commerce platforms and other platforms; Cross-border e-commerce platforms and suppliers; Cross-border e-commerce platforms and consumers; Suppliers and consumers’ suppliers	We always maintain a close relationship with suppliers, and the platform is actually doing very well in this regard. They did their best to serve their customers.; The communication and exchange between suppliers on the cross-border e-commerce platform is very important, which is conducive to the development of enterprise thinking and help the platform create more values.
Resource integration	Industrial chain integration; Providing platform resources; Building information channels; Online + offline; Intelligent logistics	The growth of platform users has now entered a bottleneck period. If the platform wants to increase the number of users, it must formulate incentive policies to allow suppliers to carry out marketing flexibly on the platform.; The platform is a distribution centre of information, including order information, payment information, settlement information, and logistics information of both buyers and sellers. When the above information is combined, many related businesses, such as finance and logistics, can be generated. These derivative industries will facilitate the expansion of the value chain of the platform.
Demand mining	Big data technology; Questionnaire method; Feedback supervision; Postpurchase evaluation; Social platform feedback	Social media segments should be added to cross-border e-commerce platforms. These sections can bring customers a better sense of experience, so as to increase the use of the platform. In hot or active communities, I would like to express my views and suggestions, which is similar to the super voice communication group of Micro-Blog. This form of social media can stimulate my desire to express.
System support	Export country policies; Domestic policy subsidies; Government support	Thanks to the government’s effort, tariffs on many goods are gradually being reduced and even become zero tariff.; China has always had strong support from the Chinese government. A case in point is the policy guidance for e-commerce under the background of RCEP.