Research Article

A Decision Method to Maximize Service Quality under Budget Constraints: The Kano Study of a Chinese Machinery Manufacturer

Table 3

Demographic characteristics of respondents.

Demographic characteristicsNumberPercentage (%)

Organization characters
 State-owned business5427.55%
 Private business4321.94%
 Foreign-funded enterprise4723.98%
 Joint venture enterprise5226.53%
Types of customers
 General customers7940.31%
 Key accounts6533.16%
 Strategic customers5226.53%