Research Article

Dynamic Capabilities and Business Model Innovation of Platform Enterprise: A Case Study of DiDi Taxi

Table 1

The course of DiDi’s development.

PhaseTimeProduct

(1) Market cultivation period2012.09–2012.12V1.0: setting online; V1.1, V1.2: online appointment, increased price, simplifying the registration and landing process; V1.3: call-waiting function, extending the peak waiting time
2013.01–2013.12V1.4, V2.0: instant calling, appointment from different cities; V2.1: sound effect, friends invite, taxi-hailing tips; V2.2: presaved home and company address; V2.3, V2.4: order canceling, custom location, tip adjustment; V2.5: flexible reservation time

(2) Accelerated growth period2014.01–2014.08V2.6: WeChat payment; V2.7: free rides; V2.8: order deletion, optimizing the map

(3) Rapid growth period2014.09–2015.02V3.1: special car; V3.2: priority text “call”; V3.3: integral mall; V3.4: reservation car, subtype recommendation, estimate cost; V3.5: new recommended award columns; V3.6: default ticket for payment, new game center

(4) Integration period2015.02-V3.7: pay hitching; V3.9: new express, driving agent, possibility of locating all cars at home and company, Alipay, QQ wallet payment, driving service, automatic fare increase system; V4.1: blacklist, making an appointment 7 days in advance, account reminding, chartered car, investment sharing bicycle platform Ofo, car rental, overseas car rental business, artificial intelligence laboratory, driverless car