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| Constructs | Codes |
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| Customer value proposition innovation | Enterprises clearly understand the target customers and explore customer needs through innovative ways |
| Product innovation | Product iteration, technical innovation, changing product design, or improving service system |
| Profit model innovation | Income structure and profit model are novel |
| Cooperative partnership innovation | Emphasizing win-win cooperation, developing cooperative networks in an innovative way, and constantly introducing diversified partners |
| Market perception capability | Keeping abreast of customer needs and trends, making accurate predictions of technology trends in the industry, keeping abreast of closely related policies, discovering and taping new market opportunities more efficiently and quickly than competitors |
| Learning and integration capability | Updating outdated knowledge in real time; quickly learning knowledge from the internal organization, suppliers, and competitors; introducing external resources by means of learning, cooperation, purchasing, and other means to integrate internal and external resources; applying new knowledge to new products |
| Coordination capability | Coordinating and cooperating with investment institutions, suppliers, advertisers, competitors, cross-border enterprises, etc. |
| Organizational flexibility | Flexibility in organizational structure, communication systems, management systems, procedures, and methods |
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