Research Article

Eye-Tracking Technology in Online Real Estate Rental

Table 5

Experimental tasks and materials of entry retrieval.

Task numberMaterialTarget keywords (AOI)Material characteristics

Task 2A: Beijing metro line 10 (45 stations)ShijiazhuangHorizontal random order
Task 3B: major landmarks of the Haidian district, Beijing (48 in total)Wudaokou
Task 4C: major landmarks of the Chaoyang district, Beijing (58 in total)Sanyuanqiao
Task 5Beijing metro line 10 (45 stations)ShijiazhuangHorizontal, alphabetical order
Task 6Major landmarks of the Haidian district, Beijing (48 in total)Wudaokou
Task 7Major landmarks in the Beijing Chaoyang district (58 in total)Sanyuanqiao

Target keywords stand for a place name.