Eye-Tracking Technology in Online Real Estate Rental

Table 7

Duration of fixation points and the number of fixation points on AOI per unit area.

The serial number	AOI	Unit area of interest (percentage)	Duration of fixation on AOI (unit: seconds)	The number of fixation points in the AOI per unit area (unit: PCS)
1	Floor	0.1	211.20	490.00
2	The traffic	0.19	149.26	373.68
3	Door model	0.1	133.40	360.00
4	Orientation	0.1	118.20	300.92
5	Area	0.1	106.60	300.00
6	Name (title and label)	0.72	74.79	258.33
7	Introductory text	3.25	56.10	189.23
8	The monthly rent	0.22	52.23	200.00
9	Roommate in residence	2.21	33.81	109.95
10	The checking button	1.38	28.07	82.61
11	Supporting facilities	1.8	24.99	81.11
12	Mediation information	4.97	21.19	72.64
13	Absent roommate	2.22	16.18	50.45
14	Live-action pictures	10.35	13.57	48.12
15	Terms of payment	6.16	13.12	45.29
16	The traffic map	8.09	9.49	27.94
17	Recommended advertisement	4.85	7.05	25.36