Research on the Trust Mechanism of Individual Consumers in Rural Financial Markets Based on the Dynamic CGE Model

Table 2

Test results of the relationship between trust, customer satisfaction, and service quality.

Variable	The results are satisfactory	Process satisfaction	Satisfied with the environment	Ability satisfaction	Satisfied with attitude
Gender	0.048	0.123	−−0.007	0.013	0.022
Age	−0.001	−0.017	−0.017	0.045	0.017
Degree of education	−0.07	−0.069	0.069	0.069	0.069
Income	0.046	0.046	0.046	0.046	0.046
The tangibility of financial services	0.289^∗∗∗∗	−0.335^∗∗∗∗	−0.135	−0.250^∗∗∗∗	−0.205^∗∗∗∗
Reliability of financial services	0.179	0.07	0.217^∗∗∗∗	−−0.07	−−0.07
Responsiveness of financial services	0.117^∗∗∗∗	0.017	0.117^∗∗∗	−0.017	−0.017
Certainty of financial services	0.169	−0.069	0.069	0.059	0.049
Empathy of financial services	27.152^∗∗∗∗	16.045^∗∗∗∗	19.486^∗∗∗	14.546^∗∗∗∗	13.146^∗∗∗∗
F	0.635	0.525	0.515	0.545	0.485
R	0.357	−−0.257	−−0.217	−−0.227	−−0.210

^∗represents  < 0.05, ^∗∗represents  < 0.01, ^∗∗represents  < 0.005, and ^∗∗represents  < 0.001.