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| Main categories | Independent categories | Initial concepts |
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| Natural conditions | Growing climate of agricultural products | Status of cash crops; status of food crops; climate for agricultural production |
| Growing temperature of agricultural products | Temperature for agricultural production |
| Growing environment of agricultural products | Weather for agricultural production; producing areas of agricultural products |
| Characteristics of agricultural products | Qualification of agricultural products | Quality certification of agricultural products; system certification of agricultural products |
| Standardization of production | Branding of fresh products; construction of standardized production system |
| Advanced production technology | Production technology of agricultural products; scientific packaging, storage, and transportation of agricultural products |
| Financial costs | Production costs of agricultural products | Production of agricultural products; expiration date |
| Logistics costs | Product packaging costs; logistics and delivery |
| Marketing and promotion costs | Costs of the operating team; advertising expense |
| Investment costs | Pre-investment restrictions |
| Social culture | Local traditions and customs | Behavioral modes; living habits |
| Social cognition | Social experience; reflections on social activities; local customs |
| Population structure | Family structure | Number of family members; family relationship |
| Cultural structure | Regional culture; folk customs and family traditions |
| Policy environment | Policy and technology development | National policy; scientific and technological development |
| Characteristics of farmers | Characteristics of farmers | Level of education; scale of incomes; personalities; interpersonal connections |
| Sales | Product price | Product price; differences in different sales channels; risk of damage |
| Sales risk | Differences in sales; differences in channel risk |
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