Risk Management of New Cosmetic Product Development Based on Data Management of Visualization in Scientific Computing

Table 4

Risk evaluation form of a cosmetics company.

Risk risk values development process	R&D	Design	Trial production	Production	Sales	Various risk values
Technical reliability risk R11			2^∗3	2^∗5		16
Technological advancement risk Rl2			3^∗2	3^∗3		15
Technology applicability risk Rl3			3^∗3	3^∗4		21
Technology substitutability risk Rl4			2^∗2	2^∗3		10
Technology intellectual property risk Rl5	2^∗4	2^∗4				l6
Demand forecast risk R2l	4^∗5	3^∗4		3^∗4	5^∗5	69
Product pricing risk R22					4^∗4	l6
Packaging design risk R23		3^∗5			3^∗4	27
Advertising promotion risk R24					4^∗4	l6
Marketing channel risk R25					4^∗4	l6
Product life cycle risk R26				3^∗3	3^∗3	18
Cost control risk R31	2^∗3	1^∗3	1^∗2	3^∗3	1^∗2	22
Capital guarantee risk R32	1^∗2	1^∗1	1^∗2	2^∗3	1^∗2	13
Risk of rational use of funds R33	2^∗1	1^∗2	1^∗1	2^∗3	1^∗2	13
Total risk	38	41	30	79	l00	288

The overall risk level of the new product development activity can be obtained as t = r/rs = 296/900 = 0.328.