Research Article

Prediction Method of User Behavior Label Based on the BP Neural Network

Table 1

Description of dataset.

NameDefinition

User IDInteger type, serialized user ID
Product IDInteger type, serialized user ID
Product category IDInteger type, the ID of the serialized item category
User behavior typeString, enumerated type, including (‘pv’, ‘buy’, ‘cart’, ‘fav’)
TimestampThe timestamp of the event