Accurate Digital Marketing Communication Based on Intelligent Data Analysis

Table 1

Estimated values of parameters.

	Estimate	Std. error	Z value	Pr> ()
(Intercept)	−6.12 E + 00	3.13 E − 01	−19.716	<2 e − 16
x1	1.11 E − 01	1.83 E − 02	5.804	6.11 E − 09
x2	1.67 E − 05.	4.41 E − 04	0.038	0.968183
x3	9.66 E − 03	2.52 E − 03	3.833	0.000128
x5	8.43 E − 01	2.48 E − 01	3.439	0.000586
x6	1.43 E − 01	5.78 E − 03	24.506	<2 e − 16
x7	3.03 E − 02	1.86 E − 03	16.302	<2 e − 16
x10	4.32 E − 01	2.13 E − 02	20.433	<2 e − 16
x11	−5.83 E − 01	4.45 E − 02	−13.15	<2 e − 16
x12	−9.39 E − 02	4.38 E − 02	−2.16	0.031549
x13	−9.15 E − 03	1.08 E − 01	−0.841	0.399845
x14	−7.48 E − 01	3.59 E − 01	−2.088	0.036693
x15	−8.15 E − 01	3.59 E − 01	−2.286	0.022199
x16	4.83 E − 01	2.56 E − 02	18.645	<2 e − 16
x17	1.94 E − 01	6.43 E − 02	3.023	0.002508
x18	−3.53 E − 01	5.58 E − 02	−6.30	3.19 E − 10
x19	5.83 E − 02	5.23 E − 02	1.11	0.267071
x20	−1.23 E − 01	7.41 E − 02	−1.615	0.106332
x21	−4.19 E − 02	4.71 E − 02	−0.886	0.374191
x22	1.63 E − 01	7.19 E − 02	2.281	0.022343
x23	2.02 E − 02	1.02 E − 01	0.195	0.843986
x24	8.34 E − 02	1.01 E − 01	0.812	0.415882
x25	−6.61 E − 01	1.25 E − 01	−5.215	1.84 E − 07
x26	−7.31 E − 01	1.31 E − 01	−5.501	3.76 E − 08
x27	−9.20 E − 01	1.42 E − 01	−6.481	9.02 E − 11
x28	−1.01 E + 00	2.71 E − 01	−3.776	0.000156
x29	−1.81 E − 05	3.52 E − 05	−0.52	0.603296
x30	5.32 E − 01	5.19 E − 01	1.021	0.306568
x31	5.40 E − 01	3.40 E − 01	1.586	0.112511
x32	1.08 E + 00	2.64 E − 01	4.148	3.37 E − 05
x33	1.12 E + 00	2.64 E − 01	4.255	2.08 E − 05
x34	7.53 E − 01	2.68 E − 01	2.806	0.004987
x35	3.75 E − 03	5.51 E − 04	6.821	9.05 E − 12
x36	3.21 E − 01	1.55 E − 02	20.535	<2e − 16