Research Article
The Relationship Marketing Performance Evaluating in Financial Services Sector of Project Management
Table 1
Number of variables and items of the questionnaire.
| Variable | Component | Number of items |
| Relationship marketing | Trust | 4 | Commitment | 4 | Communication | 3 | Shared value | 4 | Empathy | 4 | Reciprocal relationships | 3 |
| Customer satisfaction | ā | 7 |
| Total | 29 |
|
|