The Relationship Marketing Performance Evaluating in Financial Services Sector of Project Management

Table 10

Values of factor load (Figure 2) and significance coefficient (Figure 3) of the conceptual model.

Row	Independent variables	Dependent variable	Load factor	Sig. coefficient	Direction of relationship	Result
1	Trust	Customer satisfaction	0.559	6.198	+	Accepted
2	Commitment		0.574	6.031	+	Accepted
3	Communication		0.406	8.441	+	Accepted
4	Shared value		0.815	6.079	+	Accepted
5	Empathy		0.662	8.741	+	Accepted
6	Reciprocal relationships		0.812	12.933	+	Accepted