The Relationship Marketing Performance Evaluating in Financial Services Sector of Project Management

Table 5

Values of Cronbach’s alpha coefficient, composite reliability, and AVE.

Variable	Component	Cronbach’s alpha coefficient	Composite reliability	AVE
Relationship marketing	Trust	0.778	0.813	0.586
	Commitment	0.886	0.903	0.535
	Communication	0.894	0.910	0.495
	Shared value	0.744	0.813	0.507
	Empathy	0.906	0.918	0.514
	Reciprocal relationships	0.832	0.873	0.724
Customer satisfaction	—	0.875	0.856	0.638