Research Article
The Relationship Marketing Performance Evaluating in Financial Services Sector of Project Management
Table 5
Values of Cronbach’s alpha coefficient, composite reliability, and AVE.
| Variable | Component | Cronbach’s alpha coefficient | Composite reliability | AVE |
| Relationship marketing | Trust | 0.778 | 0.813 | 0.586 | Commitment | 0.886 | 0.903 | 0.535 | Communication | 0.894 | 0.910 | 0.495 | Shared value | 0.744 | 0.813 | 0.507 | Empathy | 0.906 | 0.918 | 0.514 | Reciprocal relationships | 0.832 | 0.873 | 0.724 |
| Customer satisfaction | — | 0.875 | 0.856 | 0.638 |
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