The Relationship Marketing Performance Evaluating in Financial Services Sector of Project Management

Table 6

Divergent validity of the model.

	Trust	Commitment	Communication	Shared value	Empathy	Reciprocal relationships	Customer satisfaction
Trust	0.765
Commitment	0.665	0.732
Communication	0.621	0.579	0.703
Shared value	0.644	0.583	0.625	0.712
Empathy	0.614	0.640	0.618	0.610	0.717
Reciprocal relationships	0.636	0.595	0.567	0.641	0.582	0.851
Customer satisfaction	0.645	0.532	0.746	0.586	0.652	0.551	0.798