Research Article
The Relationship Marketing Performance Evaluating in Financial Services Sector of Project Management
Table 6
Divergent validity of the model.
| | Trust | Commitment | Communication | Shared value | Empathy | Reciprocal relationships | Customer satisfaction |
| Trust | 0.765 | | | | | | | Commitment | 0.665 | 0.732 | | | | | | Communication | 0.621 | 0.579 | 0.703 | | | | | Shared value | 0.644 | 0.583 | 0.625 | 0.712 | | | | Empathy | 0.614 | 0.640 | 0.618 | 0.610 | 0.717 | | | Reciprocal relationships | 0.636 | 0.595 | 0.567 | 0.641 | 0.582 | 0.851 | | Customer satisfaction | 0.645 | 0.532 | 0.746 | 0.586 | 0.652 | 0.551 | 0.798 |
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