The Relationship Marketing Performance Evaluating in Financial Services Sector of Project Management

Table 8

Commonality and R2 values of the dependent variables.

Variable	Component	R2	AVE
Relationship marketing	Trust	—	0.586
	Commitment	—	0.535
	Communication	—	0.495
	Shared value	—	0.507
	Empathy	—	0.514
	Reciprocal relationships	—	0.724
Customer satisfaction	—	0.700	0.638
Mean		0.700	0.571