Research Article
Impact of National HIV and AIDS Communication Campaigns in South Africa to Reduce HIV Risk Behaviour
Table 2
HIV mass media communication exposure in the past 12 months by age group expressed as percentages.
| | Mass media programme | Age 15–24
| Age 25–35
| Age 36–55
| Age 15–55
| | % | % | % | (%) |
| | (1) Watched Soul City on television | 62.0 | 58.9 | 49.5 | 5718 (56.6) | | (2) Listened to Soul City on the radio | 36.6 | 37.1 | 34.7 | 3374 (36.0) | | (3) Watched Beat It—Siyanqoba on television | 26.7 | 27.6 | 20.4 | 2264 (24.7) | | (4) Watched Masupatsela on television | 12.2 | 13.0 | 10.5 | 1122 (11.8) | | (5) Listened to a talk show about AIDS on television | 56.8 | 57.9 | 52.0 | 6015 (55.4) | | (6) Listened to a talk show about AIDS on the radio | 48.5 | 50.3 | 47.6 | 4891 (48.7) | | (7) Seen a loveLife advert on television | 66.5 | 60.4 | 49.0 | 6381 (58.4) | | (8) Heard a loveLife advert on radio | 51.9 | 52.3 | 40.8 | 4828 (48.0) | | (9) Seen a loveLife billboard | 61.2 | 58.9 | 46.8 | 5892 (55.3) | | (10) Read UnCut (loveLife youth magazine) | 32.7 | 21.2 | 14.5 | 2486 (22.7) | | (11) Seen a Khomanani advert on television | 59.3 | 56.4 | 48.0 | 5455 (54.4) | | (12) Heard a Khomanani advert on radio | 44.5 | 45.1 | 38.7 | 4026 (42.5) | | (13) Heard about New Start HIV testing centres | 21.2 | 23.7 | 20.2 | 2515 (21.6) | | (14) Watched Soul Buddyz on television | 60.6 | 51.8 | 39.4 | 5338 (50.3) | | (15) Read Soul City Booklet | 44.9 | 34.4 | 25.0 | 3638 (34.5) | | (16) Watched Buddyz on the move on television | 44.7 | 35.8 | 24.4 | 3493 (34.7) | | (17) Heard about the 46664 | 58.8 | 58.8 | 52.1 | 6279 (56.4) | | (18) Heard about the play “Khululeka/It’s in our hands.” | 26.1 | 30.0 | 24.9 | 2561 (26.8) |
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