Research Article
Coordinating a Supply Chain with Price and Advertisement Dependent Stochastic Demand
Table 5
The effect of variation of
on the equilibrium solutions in the two game settings.
| | Game structures | | | | | | | | | (%) |
| | Cooperative | 1.4 | 150.0 | 1524.6 | 35031.8 | 12611.4 | — | — | 47643.2 | 62.1 | | 1.8 | 87.5 | 70.8 | 813.5 | 292.8 | — | — | 1106.3 | 60.8 | | 2.2 | 66.7 | 3.3 | 25.6 | 9.2 | — | — | 34.8 | 59.8 |
| | Stackelberg | 1.4 | 344.8 | 270.9 | 17999.1 | 331.0 | 20928.0 | 8466.6 | 29394.6 | — | | 1.8 | 145.1 | 15.6 | 362.0 | 13.2 | 444.8 | 243.1 | 687.9 | — | | 2.2 | 96.2 | 0.8 | 10.6 | 0.5 | 13.4 | 8.4 | 21.8 | — |
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