A CBR-Based and MAHP-Based Customer Value Prediction Model for New Product Development

Table 1

The influencing gap 𝛿^(𝑝)_𝑖𝑗 on different levels of customers.

𝛿^(𝑝)𝑖𝑗	Definition
0	Influence of factor (𝑐) on customer (𝑖) is the same as customer (𝑗)
2	Influence of factor (𝑐) on customer (𝑖) is a little bigger than customer (𝑗)
4	Influence of factor (𝑐) on customer (𝑖) is a bit bigger than customer (𝑗)
6	Influence of factor (𝑐) on customer (𝑖) is much bigger than customer (𝑗)
8	Influence of factor (𝑐) on customer (𝑖) is rather bigger than customer (𝑗)