| Event 8: Spring Festival | Category | Cooccurrence Keywords | Keywords with Category Label |
| Celebrity | Spring Festival, new year, red envelope, greetings, joyous, and Year of the Snake | Blessing, friends, parents, healthy, support, gift, and gratitude | Organizations/media accounts | Chinese, spring transportation, custom, New Year’s Eve, safe, and firecracker | Grassroots stars | Temple fairs, lantern, play cards, party, traveling, and drinking | Ordinary individuals | Home, family reunion, Spring Festival Gala, lucky money, Valentine’s Day, rose, and bell |
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