Research Article

Event-Based User Classification in Weibo Media

Table 12

Keywords distribution on the event of “Spring Festival.”

Event 8: Spring Festival
CategoryCooccurrence KeywordsKeywords with Category Label

CelebritySpring Festival, new year, red envelope, greetings, joyous, and Year of the Snake Blessing, friends, parents, healthy, support, gift, and gratitude
Organizations/media accountsChinese, spring transportation, custom, New Year’s Eve, safe, and firecracker
Grassroots stars Temple fairs, lantern, play cards, party, traveling, and drinking
Ordinary individualsHome, family reunion, Spring Festival Gala, lucky money, Valentine’s Day, rose, and bell