A Preliminary Investigation of User Perception and Behavioral Intention for Different Review Types: Customers and Designers Perspective

Table 1

Research hypotheses.

Variables	Hypotheses
Review types	H1: review type A is positively related to perceived ease of use
	H2: review type B is positively related to perceived ease of use
	H3: review type C is positively related to perceived ease of use
	H4: review type A is positively related to perceived usefulness
	H5: review type B is positively related to perceived usefulness
	H6: review type C is positively related to perceived usefulness
	H7: review types A is directly related to behavioral intention to use online review system
	H8: review type B is directly related to behavioral intention to use online review system
	H9: review type C is directly related to behavioral intention to use online review system
Perceptions of ease of use	Mediation hypothesis
	H10: perceived ease of use mediates between review type A and behavioral intention
	H11: perceived ease of use mediates between review type B and behavioral intention
	H12: perceived ease of use mediates between review type C and behavioral intention
Perceptions of usefulness	Mediation hypothesis
	H13: perceived usefulness mediates between review type A and behavioral intention
	H14: perceived usefulness mediates between review type B and behavioral intention
	H15: perceived usefulness mediates between review type C and behavioral intention