Research Article
A Preliminary Investigation of User Perception and Behavioral Intention for Different Review Types: Customers and Designers Perspective
Table 10
Mediation analysis of designers’ data.
| | Behavioral intention | | | | | |
| Main effect | | | | | Step 1 | | | | | Perceived usefulness (PU) | .24 | .06 | | .010 | Step 2 | | | | | Type B | .57 | | | .000 | Type C | .001 | .37 | .31 | .90 | Step 1 | | | | | Perceived ease of use (PEOU) | .56 | .31 | | .000 | Step 2 | | | | | Type B | .41 | | | .001 | Type C | .06 | .38 | .07 | .380 |
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