A Preliminary Investigation of User Perception and Behavioral Intention for Different Review Types: Customers and Designers Perspective

Table 2

Factor analysis for review types.

Factor analysis	Customer	Designer
Factor 1: type A
Enhanced decision making	.68	.76
Gain knowledge	.61	.62
Avoid problem	.79	.75
Share experience	.83	.51
Prefer to read	.77	.60
Prefer to write	.55	.63
I demand more	.44	.61
Factor 2: type B	—	—
Enhanced decision making	.69	.48
Gain knowledge	.62	.52
Avoid problem	.78	.59
Share experience	.81	.62
Prefer to read	.75	.70
Prefer to write	.56	.67
I demand more	.48	.67
Factor 3: type C	—	—
Enhanced decision making	.63	.72
Gain knowledge	.69	.43
Avoid problem	.76	.70
Share experience	.68	.62
Prefer to read	.53	.55
Prefer to write	.47	.64
I demand more	.51	.49