Research Article

A Preliminary Investigation of User Perception and Behavioral Intention for Different Review Types: Customers and Designers Perspective

Table 7

Mediation analysis of customers’ data.

Behavioral intention

Main effect
Step  1
 Perceived usefulness (PU).23.05.000
Step  2
 Type A.268.000
 Type B.262.000
 Type C.04.20.15.430
Step  1
 Perceived ease of use (PEOU).10.01.03
Step  2
 Type A.27.000
 Type B.32.000
 Type C.13.20.19.48