Research Article
A Preliminary Investigation of User Perception and Behavioral Intention for Different Review Types: Customers and Designers Perspective
Table 7
Mediation analysis of customers’ data.
| | Behavioral intention | | | | | |
| Main effect | | | | | Step 1 | | | | | Perceived usefulness (PU) | .23 | .05 | | .000 | Step 2 | | | | | Type A | .268 | | | .000 | Type B | .262 | | | .000 | Type C | .04 | .20 | .15 | .430 | Step 1 | | | | | Perceived ease of use (PEOU) | .10 | .01 | | .03 | Step 2 | | | | | Type A | .27 | | | .000 | Type B | .32 | | | .000 | Type C | .13 | .20 | .19 | .48 |
|
|