Research Article
A Preliminary Investigation of User Perception and Behavioral Intention for Different Review Types: Customers and Designers Perspective
Table 9
Regression analysis of designers’ data.
| | Dependent variables | | Independent variables | | | |
| | Perceived usefulness | .01 | A | .06 | .70 | .48 | | .06 | B | .24 | 2.60 | .011 | | .54 | C | .70 | 11.08 | .000 |
| | Perceived ease of use | .01 | A | .02 | .20 | .83 | | .62 | B | .75 | 13.28 | .000 | | .05 | C | .19 | 1.97 | .050 |
| | Behavioral intention | .02 | A | .11 | 1.14 | .25 | | .36 | B | .60 | 7.74 | .000 | | .04 | C | .20 | 2.06 | .040 | | .06 | PU | .25 | 2.61 | .010 | | .31 | PEOU | .50 | 6.92 | .000 |
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